Communicate correctly, use social media not only to promote, but to explain and create culture, involve investors and the public by creating a community that supports the project and that becomes the first marketing channel in effect. You can bet on a careful strategy to get visibility quickly, but then you must have a medium to long term plan that brings value to the project. In iBooster we are fortunate to be able to choose the projects to work with, and we first, carefully analyze the characteristics of each one, to then understand how we can help them in the growth.īeing in a hurry to get results is understandable, but, we must build a relationship with the target market and in this time has its importance. A new project has the burden of positioning itself and working to build a relationship of trust with the market, in a transparent way. I speak about trust because, especially in the crypto world, there have been too many alleged or real "scams" that have burned many investors. Marketing is a fundamental tool for the construction of services and products to sell and to create an authoritative brand that the market trusts. Our customers are mostly startups, and what we do is building a growth path with them. Without forgetting the strength of the network, the potential of 50 or 100 companies in the sector that interact on a daily basis, is huge.Ĭompanies have to build authority and value. The Crypto and Blockchain industry is in its early life years and Lugano Plan B is a project that will allow all companies in the sector to find an ecosystem conducive to future development, populated by professionals in the sector but not only, able to support new companies at 360° from physical headquarters or coworking up to legal advice or marketing. In the light of PlanB and this communication initiative, we were very curious to learn more about the real opportunities, and advantages, for companies in the Crypto market, within the new Swiss ecosystem.
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